Pop Love 2 (2013) | Robin Skouteris
I want to take a second and talk about this video. First and foremost, I want to merit Mr. Skouteris on his pop sensibility and talent in making what is undoubtably a very danceable banger that will zoom faster across the internet than even Reddit can handle. That being said, I have a major problem with projects like this.
I can’t help but recall “Who The Fuck Is Arcade Fire?" as precedence for the musical intelligence our radio tells us we have for "voting on the #1 single this week!" or whatever other call they perform to make it seem as though we the people have any choice over what comes on Starz 99.3 - Today’s Pop Hitzzz. We have become cogs in a machine that only has one product. When you simply take in a video like this without question, you perpetuate two things:
- The high speed, super cut nature of our attention deficit world, and,
- The undeniable downfall of popular music.
I recently heard David Bazan talk about digital downloading and its similarity to McDonald’s. Don’t get me wrong, I’m a vegetarian and I can’t deny that McDonald’s is awesome; Customizable burgers with apple pies at the blink of an eye at the cost of spare change - the appeal is undeniable. But if everyone in the world only ate McDonald’s for a period of time, by default, every other restaurant would close due to lack of business. Then Americans would look up and ask, “Where are the options?”, probably blaming a power bigger than theirs for the result.
McDonald’s is a great option, but everything in moderation. Unless we take a stand, fight for new music, and resist the force-feeding of the every-song-has-to-be-a-dance-hit pop music that plagues our radio waves, we will look up in a few years and wonder where all the other music has gone.
It’s a good video. I love the clever editing, the glitch influence, and the inclusion of over 50 songs. I don’t love what it represents.
Update: Just came across this. Apparently there are Americans who don’t know who OutKast is. Damn, damn, damn, James.